“Life Before Ashes” is a poignant yet hard-hitting message by MOHAN Foundation to spread a very simple message – ‘What has now become ashes, could have been another person’s heart or kidney or liver or eyes, if only they were donated. The travelling art installations in the shape of human organs such as the heart, kidney, liver and eyes, which were made from a mix of real human ashes and mud from the graves, were displayed at malls, hospitals, conferences, etc., through the country, thus spreading the message and motivating many more to take the pledge for donating their organs.

The awards were received in the following categories –

1. Press Services – GOLD
2. Events – GOLD
3. Out of Home – GOLD
4. Campaign of the Year – SILVER